This... "stuff"? Oh... okay. I see. You think this has nothing to do with you. You go to your closet and you select out, oh, I don't know, that lumpy blue sweater, for instance, because you're trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don't know is that that sweater is not just blue, it's not turquoise, it's not lapis, it's actually cerulean.