Charles Duhiggu
- The Power of Habit
One night, Meyer sat down and started listening to a bunch of sticky songs in a row, one right after the other, over and over again. As he did, he started to notice a similarity among them. It wasn't that the songs sounded alike. Some of them were ballads, others were pop tunes. However, they all seemed similar in that each sounded exactly like what Meyer expected to hear from that particular genre. They sounded familiar...
Charles Duhigg
- The Power of Habit
One of the puzzles Meyer most loved was figuring out why, during some songs, listeners never seemed to change the radio dial. Among DJs, these songs are knows as "sticky." Meyer had tracked hundreds of sticky songs over the years, trying to divine the principles that made them popular.
