I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.
I'm guessing by your use of the slang term 'hella' that you're the type of person that would like beyonce. This is a public site where opinions can be expressed. I expressed my opinion about a public figure who will never read or be affected by my criticism while you went ahead and said something rude about someone who you knew would read the rude comment. Hmmm..think about it - whose actions were worse?
Beyonce is a textbook definition of a brand. Beyonce is an entertainer with fantastic marketing, image and public relations teams - she is not an artist. An artist is someone like Bob Dylan or Pete Seger who rose to fame based on his talent alone - not because of sex appeal or branding. That being said, the same could rightly be said of most musicians these days
The person who wrote a comment saying, "This woman is such a moron and a media whore." is hella stupid. If you really don't like someone that bad...keep it to yourself.