General ideology; I don't like filters, color correction, transitions, digital effects, fancy font treatment or titles. I Think they're cheap and easy - anyone can download and plug in. They're not a demonstration of creativity but something prepackaged and emblematic of a more formal mainstream like aesthetic that a lot of younger creators see as aspirational - aspirational because using easy plugins makes their homemade videos look like what is seen on tv. Use nothing but straight cuts and foo.