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    janey35's citations 
    
    
    
    
      
      
      
        Aristotle
         - Motivation
       
      
      Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided.