Talking about the rise of this genre in film music, composer-singer Salim Merchant says, "There was regggae that was popular earlier and now there's rep. There are so many rappers in India and they are all so good," he says, adding that he particularly likes the work of Raftaar. "I love his style, his lyrics. He is unique . Rap is a lot about the content that goes into it. It is about what exactly you want to speak through your lyrics and Raftaar is fantastic at that."